5 reasons why small business owners don’t use social media

Posted on: 10 May 2018

Towards the end of this month, ReciproCoach is running its third Grow your Business with Social Media Peer Coaching Round and there’s a reason why this is our third!

Last year, I participated in this round on behalf of ReciproCoach – for years I’d wanted to get on top of social media for ReciproCoach, but hadn’t succeeded for all of the reasons that The Social Experts list:

  1. I didn’t know where to start.
  2. I lacked the commitment to make it happen.
  3. I didn’t have the training to be successful in this area.
  4. I wasn’t willing to pay someone else to do it for me.
  5. I was comfortable where I was.

And the proof of this round is in the pudding for this one! As a result of the Grow your Business with Social Media Peer Coaching Round, I overcame all of the above hurdles (except #4, which was no longer necessary anyway) and just look at our social media channels since:

This is why we created the Grow your Business with Social Media peer coaching round. Based on Lara Wellman Digital Marketing’s, Simple Start program, this round combines Lara’s Simple Start workbook and email support lessons with the power of peer coaching.

In addition to my experience, the results of which you can see for yourself, here’s what past participants said about their experience in this round:

“The Social Media round is great if you would like to learn how to use social media to grow your business and truly connect with potential clients.”

“The coaching rounds with a specific theme offer the opportunity to gain a different perspective from your client as you go through the same process with your coach. Overall a very rewarding experience!”

“I am building my website with valuable content and research. Thus establishing me as an expert.”

“Try it, you will not be disappointed.”

What else can you expect from participating?
  • If your social media presence is completely absent or inconsistent, you can expect to have a very consistent social media presence, as a result of participating in this round.
  • If you are not yet posting to your social media channels regularly, or at all, you can expect to come away from this round posting several times a week, as well as watching likes and fielding comments.
  • If you do not yet have a planned social media strategy, you can expect to be very well planned, with posts scheduled up to a month (or more) in advance, on completion of this round.

NOTE: The above expectations are based on actual reported results from participation in this round, including my own.

The Grow your Business with Social Media Peer Coaching Round will walk you through learning how to connect, promote, endorse, engage, and interact with your clients and potential clients. While focused on Facebook and Twitter, the strategies from the Grow your Business with Social Media peer coaching round can be applied to any social media platform, as you can see on the ReciproCoach LinkedIn group.  Click here to find out more about our Grow your Business with Social Media reciprocal peer coaching round or if you’re already convinced by the results ReciproCoach itself got from this round, click here to register now. Registrations close on May 27.

Written by Kerryn Griffiths, PhD, PCC and Global ReciproCoach Coordinator