What do potential clients look for in a coach?

Posted on: 18 Jun 2021

Before potential clients reach out to you as a prospective coach, they have usually been through a significant decision-making process. They have considered or are considering more than one coach, and are evaluating criteria before committing to a first session. As coaches, the better we understand this decision-making process, the more chance we have of attracting more clients.

 

quality

 

This issue of Coaching Research in Practice reflects on a recent research paper that examines the preferences of coaching consumers. It identifies the common attributes consumers use when evaluating potential coaches, and considers their importance in the selection process.

 

Read full article here: https://reciprocoach.com/coaching-research#!#144

 

Written by Kerryn Griffiths, PhD, PCC and Global ReciproCoach Coordinator

 

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